Paddy Wagon still going strong!

 

Everything moves so fast these days. Technology is hard to keep up with. The printing and graphic design business is no different. Every month there's a piece of software or equipment that will speed things up, simplify our lives, or make us more money (or so they say!)

...and then there's the "Paddy Wagon"! An older piece of technology that keeps on ticking, a relic from the past that still does the job.

Padding
 

Business Cards - One side or Two?

 

Should I print one side or two? In the past, printing a two-sided business card was significantly more expensive than a single-sided card, but with new digital print technology, you can usually get a two-sided card for only 10-15% more than the cost of a single-sided card.

With the addition of email addresses, websites, social media icons, and all the usual information, too much info on a one-sided card can make the it difficult to read. (And let's face it, sometimes it just looks messy!)  Splitting your content between the front and back allows the designer more creativity and in the end produces a card that is easier to read and pleasing to look at.